About Sayuri

Hello and thank you for stopping by! I’m Divya N—jewellery designer, mixed-media artist, design educator, and storyteller. My areas of interest include picture jewellery, narratives, wearable heritage, trend forecasting, fashion journalism and design methodology.

Jewels of Sayuri is not just a blog; it’s a space where jewellery meets culture, heritage, and creativity. Through this platform, I share my passion for beads, gemstones, art jewellery, wearable heritage, and the fascinating narratives woven into design.

The Story Behind Sayuri

Growing up in a traditional South Indian family, fashion was something admired from a distance—flipping through magazines and gazing at shop windows. Yet, my love for quirky trinkets and beautiful adornments never faded.

It was during my studies in Fashion and Apparel Design that I discovered fashion could be practical, usable and desirable and it became my design Philosophy.

And so, in 2008, Sayuri was born—a name inspired by the rain lily, a flower that flourishes even after the rain, symbolising resilience and joy. It is a reminder of my wonderful school days, my home and garden filled with beautiful lily flowers – a metaphor for happiness. Sayuri embodies my values of practicality, desirability, and affordability. My creations are colourful, kitschy, and often one-of-a-kind (OOAK), crafted for the modern woman who cherishes cultural roots. I call this aesthetic Indian Contemporary—where tradition meets innovation.

Handmade with Heart

Sayuri is a one-woman brand that champions sustainability through upcycling and creative reuse. My tagline, “Designed to please your soul,” reflects my philosophy—jewellery should not only adorn but also inspire. This journey has been full of experiments, milestones, and valuable lessons, shaped by the incredible people I’ve met along the way. Find out more about the personification of Sayuri here.

Jewellery Achievements & Features

My Qualification include a Bachelors in Fashion Design, Masters in education and an Accredited Jewelry Professional Diploma from GIA.

International Exhibitions

Academic Publications

Trade Magazine Publications

Scent of Pine Necklace, Jewelry Stringing Winter 2016-17, Interweave
Haute Carnival necklace and Lavish Lace Necklace, Jewelry Stringing summer 2016, Interweave
Sayuri Necklace, Create Jewelry, Interweave, 2014
Diwali Necklace- 101 Bracelets, necklaces and earrings, Interweave, 2013

Newspaper features

  • The Necklace tells a story – The Hindu, Metroplus
  • Jewellery that speaks – A fitting tribute to Tamil Culture – DTNxt
  • Capturing the Spirit of Chennai, Traditionally trendy by Metroplus, The Hindu, 
  • Designs that wowed Malayalis, A map around the neck – Deccan chronicle 
  • White & Gold, Of paper and wire, the top 12 emerging designers in Chennai- Indulge, New Indian Express
  • Touch of Tradition – Midday Mumbai.  

Lifestyle Magazine Features
Thozhi, Dinakaran Vasantham, Saki, Students magazine, and Hindustan

Collaborations

  • Designed the Bherunda collection for Coolture Designs in 2024
  • Designed the Parampare collection for Coolture Designs, celebrating Kannadiga culture in 2018
  • Partnered with Swarovski Elements, Ice Resin, Plessman Leather, Beadmixer, Favecrafts, and more

A Journey of Jewellery, Culture, and Creativity

Jewels of Sayuri is an extension of my artistry and my love for jewellery. Here, you’ll find:
✔️ Handmade jewellery inspirations
✔️ DIY tutorials for jewellery making
✔️ In-depth features on metals, gemstones, and adornment traditions
✔️ Product reviews and collaborations with brands I truly admire

✔️ Travelogues of destinations that inspire me

If you love jewellery with a story, you’re in the right place!

Let’s Connect

For features, consultancy projects, or collaborations, drop me a message at jewelsofsayuri(at)gmail.com.

Welcome to my world of storytelling through jewellery.

I hope you enjoy exploring it!

Cheers
Divya N