The art of Quilling – where one creates beautiful art forms by rolling together strips of paper is very common in India. So much that almost every girl owns a piece of quilled jewelry. Naturally the competition amongst quilled jewelry artisans is high which each trying to create their own style. One such Artist, whose paper jewelry really attracted me was Shweta’s. Unlike most others, I found her designs thematic, precise and leaning towards a style, I would like to call Indian Contemporary. She makes not just jewelry but also typography and miniatures that are a big bundle of fun. When I contacted her regarding this feature, She was kind enough to create an original earring design – “Adreen“, just for JewelsofSayuri Readers. Without further ado, here is Shweta of 3Dart
Shweta, how would you describe yourself in one sentence?
Well I am an artist by soul, a dreamer who in every possible way tries to capture those dreams in visual media. That apart, I am an educationalist. I have completed my masters and cleared NET and I am looking forward to my doctoral work in commerce. 3Dart is an interesting name, how did you pick it and what is means to you? My Dad Chose it. 3Dart refers to three pivotal points in a design – Quality, Art and Fashion. From typography to quilled earrings each of the designs have a theme, an individuality, a soul of its own.
Another young educator like me, thats fascinating, tell us a little about your design process and ideology
For me each design is like an addition to my personal collection, special and unique in every way, for me 3dart is not a mere venture its my passion my love for paper. Making a new design or collection is always fun as it infuses new energy in you however idea generation is a constant process – an idea can strike you anytime, all you can do is keep dreaming. Our ideology is “Respecting individuality”; Be it our creations or customers, we believe that each one is
special and that’s what we strive to make our customer feel when they receive our products. I dont sell, what I wont use!What or who inspires you?
About a year back when I started with quilling typography, I came across with yulia Brodskaya’s work on the internet, and was struck by its beauty and perfection. I look up to her, I follow her and all my work are inspired from hers.
On a personal not what are your most loved pieces from 3dart
Well all the creations are special and dear to me, however if I have to then, recently have created “warli” its one of my favorite, as I always wanted to bring these warli creatures in my design and finally I did after lot of experimentation. “Diana” and olivian queen from my wedding collection are other favorites.
Tell us about the piece that you specifically created for us
“Adreen”, a studded paper quilled earring , it’s a blend of white and deep wine , I have used beehive technique for this one. This style is new in my collection and the experiment in this direction is still going on.
As a Fellow Woman Entreprenuer who runs a OWB ( an one woman Brand) , I am curious about the kind of practical issues you face in your business and How you overcome them?
Though 3dart is a One women Brand, I treat 3 dart as an entity separate from shweta – I consider myself working for 3dart. It is fun but also difficult when I get big orders. So I am looking for skilled partners to help me. While Shopping Online, people are always doubtful about the durability factor, particularly when they see that it is paper. I have to make an effort to convince them that its totally water proof and sturdy.
Yes, Running an online store isnt a cakewalk, but times are changing and its getting better. so What can we expect in the coming seasons?
Bang!! Experimentation & chemical reactions are taking place in our laboratory 😀 well I am planning a special collection for college girls this summer season and adding more studded earrings to my existing collection and would also explore key rings and miniatures.
Hope that line really does well for you Shweta, as your creations are gorgeous. Anybody interested in shopping at 3Dart can head to their 3dart facebook page
If you are an Indian Jewelry designer who makes unique, quirky stuff, write to me to be featured in this segment I hope you find it interesting Cheers
The amount of effort, determination to create( give) paper form to the ideas is splendid. Keep going girl.. A long way to go. Eager to see you global and so proud to say that shweta yadav, founder/ artist/creator at 3dart is my friend. Thank you divya for sharing and supporting shweta's work.
Thank you so much Sayuri for introducing me and providing me with a platform where i could express my self and moreover, you've done a fabulous work of bringing all the things together so beautifully. Thank you once again
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